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La adopción tecnológica y la satisfacción del cliente en las pymes del sector manufacturero de la ciudad de San José de Cúcuta

dc.rights.licenseAtribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)spa
dc.contributor.advisorDuque Hurtado, Pedro Luis
dc.contributor.advisorSepúlveda Angarita, Magda Zarela
dc.contributor.authorCáceres Ramírez, Raimundo
dc.date.accessioned2024-06-13T20:46:18Z
dc.date.available2024-06-13T20:46:18Z
dc.date.issued2022
dc.identifier.urihttps://repositorio.ufps.edu.co/handle/ufps/7998
dc.description.abstractLa adopción tecnológica se presenta como un medio o herramienta que facilita y optimiza los recursos dentro de las organizaciones, demostrando actualmente el interés científico, su importancia y aplicabilidad en las Pequeñas y Medianas Empresas (PYMES); permitiendo mejorar los hábitos de compras en sus clientes de manera online. Este trabajo tiene como objetivo principal determinar la relación entre la adopción tecnológica y la satisfacción del cliente en las PYMES del sector manufacturero de la ciudad de San José de Cúcuta, desarrollado mediante una encuesta que tomó los constructos de Venkatesh et al. (2012) y Herington & Weaven (2009). Los cuales fueron adaptados y sometidos a un juicio de expertos en el área, para su posterior aplicación a 450 usuarios, con unos criterios de delimitación y participación en la presente investigación, previamente establecidos. Para análisis de los resultados, se utilizó el modelado de ecuaciones estructurales (SEM - PLS), compuesto por dos etapas; la primera, en análisis factorial exploratorio y la segunda, el análisis factorial confirmatorio. Los resultados de esta investigación, confirman la hipótesis planteada inicialmente, la cual está soportada en el análisis de la información de los indicadores de fiabilidad y validez que se obtuvieron de los datos recolectados encuesta confirmatoria.spa
dc.description.tableofcontentsResumen Abstract Introducción Capítulo I El Problema de Investigación 1.1 Tema a Investigar 1.2 Título 1.3 Línea de Investigación que Apoya el Proyecto 1.4 Nombre del Investigador 1.5 Planteamiento del Problema 1.6 Formulación del Problema 1.7 Sistematización del Problema 1.8 Objetivos de la Investigación 1.8.1 Objetivo General 1.8.2 Objetivos Específicos 1.9 Justificación Capítulo II Marco de Referencia 2.1 Antecedentes / Revisión de la Literatura 2.2 Marco Teórico Pág. 14 16 18 22 22 22 22 23 23 28 28 29 29 29 30 33 33 40 8 2.2.1 Constructos, Escalas y Dimensiones de la Adopción Tecnológica y Satisfacción del Cliente 2.3 Marco Conceptual 2.4 Marco Espacial 2.5 Marco Temporal Capítulo III Aspectos Metodológicos 3.1 Tipo de Estudio 3.2 Método de Investigación 3.3 Fuentes y Técnicas para la Recolección de la Información 3.4 Tratamiento de la Información 3.5 Procedimiento Estadístico para Análisis de Datos Finales Capítulo IV Análisis e Interpretación de los Resultados 4.1 Encuesta Exploratoria Prueba Piloto 4.1.1 Análisis por Ítem Encuesta Exploratoria Prueba Piloto 4.1.2 Estructura Factorial del Cuestionario de Satisfacción del Cliente con la Adopción Tecnológica 4.1.3 Análisis Factorial Exploratorio 4.2 Encuesta Final Confirmatoria 4.2.1 Análisis por Ítem Encuesta Final Confirmatoria 4.2.2 Análisis Factorial Confirmatorio 4.2.3 Correlaciones entre los Ítems 4.3 Verificación de Hipótesis Capítulo V Discusión de los Resultados 50 53 61 63 64 64 64 66 68 83 85 85 87 91 92 99 102 104 106 108 119 9 Capítulo VI Conclusiones, Limitaciones y Recomendaciones 6.1 Conclusiones 6.2 Limitaciones 6.3 Recomendaciones Referencias Anexos 121 121 124 125 129 152
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dc.format.extent183 páginas. ilustraciones, (Trabajo Completo) 3.443 KB
dc.publisherUniversidad Francisco de Paula Santanderspa
dc.rightsDerechos Reservados - Universidad Francisco de Paula Santander, 2022spa
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/4.0/
dc.sourcehttps://catalogobiblioteca.ufps.edu.co/descargas/tesis/2260147.pdf
dc.titleLa adopción tecnológica y la satisfacción del cliente en las pymes del sector manufacturero de la ciudad de San José de Cúcutaspa
dc.typeTrabajo de grado - Maestría
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dc.description.notesArchivo Medios Electrónicosspa
dc.description.degreelevelMaestría
dc.description.degreenameMagíster en Gerencia de Empresasspa
dc.identifier.instnameinstname:Universidad Francisco de Paula Santander
dc.identifier.reponamereponame:Repositorio Digital UFPS
dc.identifier.repourlrepourl:https://repositorio.ufps.edu.co/
dc.publisher.facultyFacultad de Ciencias Empresarialesspa
dc.publisher.placeSan José de Cúcutaspa
dc.publisher.programMaestría en Gerencia de Empresasspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.subject.lembAdopciónspa
dc.subject.lembTecnológica
dc.subject.lembSatisfacción
dc.subject.lembClientesspa
dc.subject.lembPYMESspa
dc.subject.proposalEducación tecnológicaspa
dc.subject.proposalSatisfacción del consumidorspa
dc.subject.proposalClientespa
dc.subject.proposalLas PYMESspa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdcc
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.contentText
dc.type.driverinfo:eu-repo/semantics/mastherThesis
dc.type.redcolhttp://purl.org/redcol/resource_type/TM
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dc.identifier.signaturePMGE V00018/2022spa
dc.contributor.juryLa Rotta Santander, Gustavo Adolfo
dc.contributor.juryQuintero Calderón, Juán Carlos
dc.contributor.juryDuque Hurtado, Pedro Luis
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2


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