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Internacionalización de emprendimientos de alta tecnología: la influencia del marketing para emprendedores y las capacidades de la red en el desempeño internacional

dc.rights.licenseAtribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)spa
dc.contributor.advisorRobledo Giraldo, Sebastián
dc.contributor.advisorSepúlveda Angarita, Magda Zarela
dc.contributor.authorAcevedo Meneses, Julieth Paola
dc.date.accessioned2024-06-13T20:46:11Z
dc.date.available2024-06-13T20:46:11Z
dc.date.issued2021
dc.identifier.urihttps://repositorio.ufps.edu.co/handle/ufps/7883
dc.description.abstractLa presente investigación denota la importancia de la internacionalización en el marco del crecimiento y fortalecimiento empresarial; y como esta iniciativa se afianza en la propuesta de valor de los emprendimientos de alta tecnología colombianos, gracias a los procesos de innovación y desarrollo que surten en sus modelos de negocio. Dimensionando este panorama, la presente investigación realiza un análisis a 38 emprendimientos de alta tecnología colombianos para tener una aproximación de la influencia de variables: marketing para emprendedores, capacidades de la red, estructura de la red y fortaleza del enlace sobre el proceso de internacionalización. En los resultados de la investigación se presentan hallazgos de la preponderancia de ciertas variables que favorecen en la praxis los procesos de internacionalización.spa
dc.description.tableofcontentsPág. Introducción 1. Problema 1.1 Título 1.2 Planteamiento del Problema 1.3 Formulación del Problema 1.4 Sistematización del Problema 1.5 Objetivos 1.5.1 Objetivo general 1.5.2 Objetivos específicos 1.6 Hipótesis 1.7 Justificación 2. Marco de Referencial 2.1 Antecedentes 2.2 Marco Teórico 2.2.1 Perspectivas teóricas 2.3 Marco Conceptual 2.4 Marco Espacial 2.5 Marco Temporal 3. Diseño Metodológico 3.1 Tipo de Estudio 3.2 Método de la Investigación 15 18 18 18 24 25 25 25 25 26 26 32 32 35 38 41 42 42 43 43 44 3.3 Fuentes y Técnicas para la Recolección de Información 45 3.4 Tratamiento de la Información 50 4. Constructos de la Investigación 4.1 Marketing para Emprendedores 4.2 Las Capacidades de la Red 4.3 Estructura de la Red 4.4 Fortaleza del Enlace 4.5 Desempeño Internacional 5. Relación Teórica de las Variables de la Investigación 5.1 El alcance de las Estrategias de ME en la Gestión de los Aliados de la Red Internacional 5.2 Las Gestiones Asertivas en la red Sobre el Fortalecimiento del Vínculo con los Clientes Internacionales 5.3 El Seguimiento a de la Gestión de la Red: la Conexión entre las Redes Internacionales y el Vínculo de sus Relaciones 5.4 Las Gestiones de la Red Como Dinamizador del Desempeño Internacional 5.5 El Vínculo entre la Estructura de la Red y el Desempeño Internacional 5.6 El Papel de la Fortaleza del Vínculo en el Desempeño Internacional 5.7 Caracterización de la Muestra 5.8 Análisis de la Variable Marketing para Emprendedores 5.9 Análisis de la Variable Capacidades de la Red 5.10 Análisis de la Variable de Estructura de la Red 5.11 Análisis de la Variable de Fortaleza del Enlace 5.12 Análisis Variable Desempeño Internacional 53 53 57 60 63 65 69 69 70 71 72 73 74 75 77 81 84 86 87 6. Influencia de las Relaciones de las Variables de Investigación 92 6.1 Perfil de los Encuestados 92 6.2 Validez del Modelo Estructural 6.2.1 Relaciones entre hipótesis 7. Discusiones 8. Conclusiones 9. Limitaciones y Futuras Investigaciones Referencias Bibliográficas Anexos 94 100 102 104 108 110 134
dc.formatapplication/pdf
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dc.publisherUniversidad Francisco de Paula Santanderspa
dc.rightsDerechos Reservados - Universidad Francisco de Paula Santander, 2021spa
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/4.0/
dc.sourcehttps://catalogobiblioteca.ufps.edu.co/descargas/tesis/2260104.pdf
dc.titleInternacionalización de emprendimientos de alta tecnología: la influencia del marketing para emprendedores y las capacidades de la red en el desempeño internacionalspa
dc.typeTrabajo de grado - Maestría
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dc.description.notesArchivo Medios Electrónicosspa
dc.description.degreelevelMaestría
dc.description.degreenameMagíster en Gerencia de Empresasspa
dc.identifier.instnameinstname:Universidad Francisco de Paula Santander
dc.identifier.reponamereponame:Repositorio Digital UFPS
dc.identifier.repourlrepourl:https://repositorio.ufps.edu.co/
dc.publisher.facultyFacultad de Ciencias Empresarialesspa
dc.publisher.placeSan José de Cúcutaspa
dc.publisher.programMaestría en Gerencia de Empresasspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.subject.lembAlta tecnologíaspa
dc.subject.lembMarketing para emprendedoresspa
dc.subject.lembCapacidades de la redspa
dc.subject.proposalAlta tecnologíaspa
dc.subject.proposalMarketing para emprendedoresspa
dc.subject.proposalCapacidades de la redspa
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dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aa
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dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dc.identifier.signaturePMGE V00007/2021spa
dc.contributor.juryRamírez Ospina, José Luis
dc.contributor.juryLa Rota Santander, Gustavo
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2


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