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Internacionalización de emprendimientos de alta tecnología: la influencia del marketing para emprendedores y las capacidades de la red en el desempeño internacional

dc.contributor.advisorRobledo, Sebastian
dc.contributor.advisorSepúlveda Angarita, Magda Zarela
dc.contributor.authorAcevedo Meneses, Julieth Paola
dc.date.accessioned2021-12-02T14:04:58Z
dc.date.available2021-12-02T14:04:58Z
dc.date.issued2021
dc.identifier.urihttp://repositorio.ufps.edu.co/handle/ufps/1644
dc.description.abstractLa presente investigación denota la importancia de la internacionalización en el marco del crecimiento y fortalecimiento empresarial; y como esta iniciativa se afianza en la propuesta de valor de los emprendimientos de alta tecnología colombianos, gracias a los procesos de innovación y desarrollo que surten en sus modelos de negocio. Dimensionando este panorama, la presente investigación realiza un análisis a 38 emprendimientos de alta tecnología colombianos para tener una aproximación de la influencia de variables: marketing para emprendedores, capacidades de la red, estructura de la red y fortaleza del enlace sobre el proceso de internacionalización. En los resultados de la investigación se presentan hallazgos de la preponderancia de ciertas variables que favorecen en la praxis los procesos de internacionalización.spa
dc.description.tableofcontentsIntroducción 15 1. Problema 18 1.1 Título 18 1.2 Planteamiento del Problema 18 1.3 Formulación del Problema 24 1.4 Sistematización del Problema 25 1.5 Objetivos 25 1.5.1 Objetivo general 25 1.5.2 Objetivos específicos 25 1.6 Hipótesis 26 1.7 Justificación 26 2. Marco de Referencial 32 2.1 Antecedentes 32 2.2 Marco Teórico 35 2.2.1 Perspectivas teóricas 38 2.3 Marco Conceptual 41 2.4 Marco Espacial 42 2.5 Marco Temporal 42 3. Diseño Metodológico 43 3.1 Tipo de Estudio 43 3.2 Método de la Investigación 44 3.3 Fuentes y Técnicas para la Recolección de Información 45 3.4 Tratamiento de la Información 50 4. Constructos de la Investigación 53 4.1 Marketing para Emprendedores 53 4.2 Las Capacidades de la Red 57 4.3 Estructura de la Red 60 4.4 Fortaleza del Enlace 63 4.5 Desempeño Internacional 65 5. Relación Teórica de las Variables de la Investigación 69 5.1 El alcance de las Estrategias de ME en la Gestión de los Aliados de la Red Internacional 69 5.2 Las Gestiones Asertivas en la red Sobre el Fortalecimiento del Vínculo con los Clientes Internacionales 70 5.3 El Seguimiento a de la Gestión de la Red: la Conexión entre las Redes Internacionales y el Vínculo de sus Relaciones 71 5.4 Las Gestiones de la Red Como Dinamizador del Desempeño Internacional 72 5.5 El Vínculo entre la Estructura de la Red y el Desempeño Internacional 73 5.6 El Papel de la Fortaleza del Vínculo en el Desempeño Internacional 74 5.7 Caracterización de la Muestra 75 5.8 Análisis de la Variable Marketing para Emprendedores 77 5.9 Análisis de la Variable Capacidades de la Red 81 5.10 Análisis de la Variable de Estructura de la Red 84 5.11 Análisis de la Variable de Fortaleza del Enlace 86 5.12 Análisis Variable Desempeño Internacional 87 6. Influencia de las Relaciones de las Variables de Investigación 92 6.1 Perfil de los Encuestados 92 6.2 Validez del Modelo Estructural 94 6.2.1 Relaciones entre hipótesis 100 7. Discusiones 102 8. Conclusiones 104 9. Limitaciones y Futuras Investigaciones 108 Referencias Bibliográficas 110 Anexos 134spa
dc.format.extent155 paginas. ilustraciones. 2.010 KB.spa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.publisherUniversidad Francisco de Paula Santanderspa
dc.titleInternacionalización de emprendimientos de alta tecnología: la influencia del marketing para emprendedores y las capacidades de la red en el desempeño internacionalspa
dc.typeTrabajo de grado - Maestríaspa
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dc.description.degreelevelMaestríaspa
dc.description.degreenameMagíster en Gerencia de Empresasspa
dc.publisher.facultyFacultad de Ciencias Empresarialesspa
dc.publisher.placeSan José de Cúcutaspa
dc.publisher.programMaestría en Gerencia de Empresasspa
dc.rights.accessrightsinfo:eu-repo/semantics/closedAccessspa
dc.subject.proposalAlta tecnologíaspa
dc.subject.proposalMarketing para emprendedoresspa
dc.subject.proposalCapacidades de la redspa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdccspa
dc.type.contentTextspa
dc.type.driverinfo:eu-repo/semantics/masterThesisspa
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dc.contributor.juryRamírez Ospina, José Luis
dc.contributor.juryLa Rotta Santander, Gustavo Adolfo


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